Luisa Gaviño-Martinez is a Commercial Banking Market Leader with PNC. She is a financial services industry veteran, serving the local community for over 20 years. In her current role, Luisa oversees the Commercial Banking team which serves businesses in Central Texas with revenues between $5 million and $50 million. The team delivers PNC’s full suite of services and provides insight into the technologies, products, and processes that support customers’ financial priorities. 

Luisa holds a B.A. in Sociology, a B.A. in U.S. Latino Studies and an M.A. in Organizational Studies from Stanford University.  She is a graduate of Leadership Austin, Hispanic Austin Leadership, Wells Fargo’s Latino Leaders Program and the PNC’s Management Leadership for Tomorrow program.  Luisa has held various leadership roles within the Austin community including serving on the board of the Austin Chamber of Commerce, Girl Scouts of Central Texas, El Buen Samaritano, Peoplefund, Economic Growth Business Incubator (EGBI) and the Hispanic Women’s Network of Texas (HWNT Austin).  She also currently serves as Treasurer of PNC’s Austin Latino EBRG and is a member of the regional D&I Council.

Luisa is originally from Guadalajara, Mexico.  She is married to Carlos Martinez who is a native Texan and also a Stanford grad.  They have 2 children, Tyler, 16, and Akano, 14. The family enjoys going to the movies and traveling together.